On May 15, 2018, 29 colleagues from 20 member companies take charge of public relations and communications participated AICM Public Relations and Communication Committee (PRCC) annual meeting at Dow office Shanghai. Mr. Li Lei, Vice President North Asia, SABIC, and Mr. Lim, Yoke Loon, President, Greater China, Dow Chemical participated in the meeting and provided guidance.
The meeting was chaired by Ms. Beryl Ma, Executive Director of AICM. Ms. Susan Jiang, Chairman of PRCC, analyzed and shared the annual work priorities of the Committee. Vice Chairman Jansen Xu, presented 2018 OTP plan and open for comments. After the discussion, everyone unanimously affirmed the importance of OTP. AICM consulted the communications platform website, WeChat, and monthly newsletters for opinions and suggestions. The meeting also shared digital and new media communications. Colleagues from Dow and Cabot made presentations based on case studies. In addition, Ms. Long Hui, a senior practitioner in this field, thoroughly analyzed the new media’s thinking and methodology. The participants received wide acclaim. The whole meeting received positive feedbacks from all participants.
Through this meeting, PRCC further clarified its focus and better understood the needs of member companies, thereby strengthening the confidence of serving each member better.